Google Optimize was an amazing tool for A/B testing and more importantly it made testing and experimentation accessible to many businesses due to it being free to use.
However, Google Optimize was unfortunately sun-settled and phased out in September of 2023 leaving a big gap in the market.
With more and more businesses looking to invest in conversion rate optimisation, without having to pay thousands a month for high-end A/B testing software, this naturally came as a huge blow to many marketers…
best free Alternative Tool To Google Optimize in 2024
Luckily, the CRO platform VWO have stepped in to save the day by introducing a FREE plan on their A/B testing suite allowing users to run experiments on up to 50,000 visitors a month, which should be more than enough for people just getting started with A/B testing and maybe not willing to dive straight into a paid plan.
Google Optimize was an amazing tool for A/B testing and more importantly it made testing and experimentation accessible to many businesses due to it being free to use.
However, Google Optimize was unfortunately sun-setted and phased out in September of 2023 leaving a big gap in the market.
Luckily, the CRO platform VWO have stepped in to save the day by introducing a FREE plan on their A/B testing suite allowing users to run experiments on up to 50,000 visitors a month, which should be more than enough for people just getting started with A/B testing and maybe not willing to dive straight into a paid plan.

what other options are there for a/b testing?
VWO is platform-agnostic meaning it’ll work with pretty much any CMS out there, including custom built websites as it operates via a script placed into the code of your site.
As such it can also have a fairly steep learning curve for someone new to A/B testing.
However, some platforms like Shopify have their own native apps/plugins that allow you to quickly and easily set up splits text.

For the most part, these are usually paid tools but the benefit is that they can sometimes offer more streamlined interfaces and as such, can be a good starting point for beginners to A/B testing and experimentation.
You may also want to consider dedicated page/funnel builders like Convertri or Clickfunnels. These make creating experiments and testing new pages an absolute breeze.
The downside here is you will generally need to create a separate version of your sales page/landing page (usually hosted on a subdomain).
